Feng shui: traditional rituals impacting business
Abstract
Rituals and their associated behaviour have long been used to define the cultural identity of a community throughout history. This paper explores the importance of ritual with a focus on the practice of Feng Shui. It introduces this traditional belief, explores its impact on contemporary business practices and discusses the importance of this lingering tradition in ascribing individual identity and business behaviour. The paper presents preliminary findings from a qualitative study into the use of Feng Shui in the retail setting and discusses the core elements of this ritualistic behavior. Results from interviews across four different Asian countries provide insights into the lingering impact of this lost tradition and the importance it plays in the creation of value for the business proprietors who practice it.
RAS ID
26160
Document Type
Conference Proceeding
Date of Publication
2017
Location of the Work
Melbourne, Australia
School
School of Business and Law
Copyright
free_to_read
Publisher
Australian and New Zealand Marketing Academy
Comments
Ogilvie, M., Ng, D., Xiang, E., Ryan, M. M., Djajadikerta, H., & Yong, J. (2017). Feng shui: traditional rituals impacting business. In ANZMAC 2017 Marketing for Impact Conference Proceedings (pp. 1005-1008). Available here