Feng shui: traditional rituals impacting business

Authors

Madeleine Ogilvie, Edith Cowan UniversityFollow
Danny Ng, Edith Cowan UniversityFollow
David Xiang, Edith Cowan UniversityFollow
Maria M. Ryan, Edith Cowan UniversityFollow
Hadrian Geri Djajadikerta, Edith Cowan UniversityFollow
Jaime Yong, Edith Cowan UniversityFollow

Document Type

Conference Proceeding

Publisher

Australian and New Zealand Marketing Academy

Place of Publication

Melbourne, Australia

School

School of Business and Law

RAS ID

26160

Comments

Ogilvie, M., Ng, D., Xiang, E., Ryan, M. M., Djajadikerta, H., & Yong, J. (2017). Feng shui: traditional rituals impacting business. In ANZMAC 2017 Marketing for Impact Conference Proceedings (pp. 1005-1008). Available here

Abstract

Rituals and their associated behaviour have long been used to define the cultural identity of a community throughout history. This paper explores the importance of ritual with a focus on the practice of Feng Shui. It introduces this traditional belief, explores its impact on contemporary business practices and discusses the importance of this lingering tradition in ascribing individual identity and business behaviour. The paper presents preliminary findings from a qualitative study into the use of Feng Shui in the retail setting and discusses the core elements of this ritualistic behavior. Results from interviews across four different Asian countries provide insights into the lingering impact of this lost tradition and the importance it plays in the creation of value for the business proprietors who practice it.

Access Rights

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