Relationships between Chinese cultural values and tourist motivations: A study of Chinese tourists visiting Israel
Document Type
Journal Article
Publication Title
Journal of Destination Marketing & Management
Publisher
Elsevier Ltd
School
School of Business and Law
RAS ID
28892
Funders
Funding information available at: https://doi.org/10.1016/j.jdmm.2019.100367
Abstract
This study examines the relationships between Chinese cultural values and Chinese tourist motivations when visiting Israel as an emerging destination. Using two rounds of questionnaire surveys supplemented by in-depth interviews, the study identified seven major motivations for Chinese tourists to visit Israel: knowledge enhancement/learning, business development, sightseeing, self-fulfilment, escape/relaxation, destination uniqueness, and adventure. Business development was a unique motivation factor in this study context. Chinese cultural values underlying tourists’ visits to Israel comprised three categories: life enrichment and quality, traditional personal values, and modern personal values. Canonical correlation analysis revealed that all motivations except destination uniqueness were correlated with the three cultural values; specifically, business development and self-fulfilment were more associated with modern personal values, while sightseeing was correlated to life enrichment and quality. This study provides empirical evidence on the relationships between cultural values and travel motivations in a Chinese context. Practical implications are discussed.
DOI
10.1016/j.jdmm.2019.100367
Access Rights
subscription content
Comments
Wen, J., Huang, S. S., & Ying, T. (2019). Relationships between Chinese cultural values and tourist motivations: A study of Chinese tourists visiting Israel. Journal of Destination Marketing & Management, 14, Article 100367. Available here