Understanding Chinese tourists' perceptions of Cantonese as a regional dialect
Document Type
Journal Article
Publication Title
Tourism Management
Publisher
Elsevier BV
School
School of Business and Law
RAS ID
28478
Abstract
This study aimed to offer an in-depth understanding of Chinese tourists' perceptions of Cantonese as a regional dialect. Using two samples of Chinese tourists (sample 1: n = 134; sample 2: n = 331) at popular tourist attractions in Guangzhou, China, four dimensions of Chinese tourists' perceptions of the Cantonese dialect, namely, local characteristics, captivation, functionality, and dialect understanding, were identified and confirmed. Furthermore, functionality, dialect understanding, and local characteristics were found to influence tourist satisfaction; local characteristics and captivation predicted revisit intention; and captivation and dialect understanding affected recommendation intentions. Slight differences in dialect perceptions were identified between Chinese tourists who had knowledge of the Cantonese dialect and those who had no knowledge of the dialect at all. Destination marketing and management implications were provided.
DOI
10.1016/j.tourman.2018.10.006
Access Rights
subscription content
Comments
Lu, Y., Chen, G., Huang, S. S., & Bao, J. (2019). Understanding Chinese tourists' perceptions of Cantonese as a regional dialect. Tourism Management, 71, 127-136.
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