Nostalgia film tourism and its potential for destination development
Document Type
Journal Article
Publication Title
Journal of Travel and Tourism Marketing
Publisher
Routledge
School
School of Business and Law
RAS ID
28207
Abstract
Cinematic nostalgia can influence visitors in choosing destinations where particular films have been made or shot. Focusing on the case of Hong Kong this study investigated the incidence of nostalgia amongst Taiwanese filmgoers, and whether this generates feelings of familiarity that induce subsequent travel intentions. As an input to potentially wide-ranging destination experiences, it is found that nostalgia film tourism provides tourists with psychological benefits and constitutes a destination experience that is responsive to the ambient surroundings. The researchers identified five film nostalgia domains, namely: memories of backdrops, stories and movie stars, mimicking, envy, and culture and history. Memories of backdrops and mimicking were found to be the best predictors of perceived familiarity with the films’ origin territory and of future travel intentions. Given the continuing preference for “blockbusters” amongst contemporary filmgoers and the faddishness of audience preferences, there is some risk that fading memories may cause film destinations to lose their appeal. Film nostalgia nevertheless provides a potential medium to maintain the profile of destinations which have served as film locations. © 2018, © 2018 Informa UK Limited, trading as Taylor & Francis Group.
DOI
10.1080/10548408.2018.1527272
Access Rights
subscription content
Comments
Kim, S. S., Kim, S. S., & King, B. (2019). Nostalgia film tourism and its potential for destination development. Journal of Travel and Tourism Marketing, 36(2), 236-252. Available here