themarketingconcept [e-book]
Document Type
Other
School
School of Business and Law
Abstract
The marketing concept - organisations that best satisfy the needs of their customers are best placed to satisfy the needs of their organisation - learn how.
This e-book is ideal for marketing students and marketing practitioners.
Access Rights
The e-book is free to download and comes with a companion website.
Comments
Fanning, S. (2020). themarketingconcept [e-book]. (6th.ed.). Available from https://www.themarketingconcept.com/