themarketingconcept [e-book]
Abstract
The marketing concept - organisations that best satisfy the needs of their customers are best placed to satisfy the needs of their organisation - learn how.
This e-book is ideal for marketing students and marketing practitioners.
Keywords
marketing philosophy, marketing theory, marketing strategy
Document Type
Other
Date of Publication
2020
School
School of Business and Law
Copyright
The e-book is free to download and comes with a companion website.
Comments
Fanning, S. (2020). themarketingconcept [e-book]. (6th.ed.). Available from https://www.themarketingconcept.com/