A study of segmentation of cannabis-oriented tourists from China based on motivation
Document Type
Journal Article
Publication Title
Current Issues in Tourism
Publisher
Routledge
School
School of Business and Law
RAS ID
28307
Abstract
In the wake of the early liberal policies of the Dutch government, coffee shops in Amsterdam have become famous for their outright sale and free use of cannabis-related products. Based on a sample of 654 Chinese tourists who consumed cannabis during their vacation in the city, this study proposes three clusters of cannabis tourists: cannabis enthusiasts, diversionists/recreationists, and the curious. Significant differences in sociodemographic characteristics and behavioural intentions were detected among these clusters. In light of the commercialization of cannabis in other destinations across the world, the research proceeded to discuss theoretical and practical implications for marketers and managers in the tourism industry.
DOI
10.1080/13683500.2019.1584608
Access Rights
subscription content
Comments
Wen, J., Meng, F., Ying, T., & Belhassen, Y. (2020). A study of segmentation of cannabis-oriented tourists from China based on motivation. Current Issues in Tourism, 23(1), 36-51. https://doi.org/10.1080/13683500.2019.1584608