Place your bet' on greater government regulations

Authors

Anthony Kerr, Edith Cowan UniversityFollow

Document Type

Other

Publication Title

Advertising: An Integrated Marketing Communication Perspective

Publisher

McGraw-Hill Education (Australia)

School

School of Business and Law

RAS ID

31571

Comments

Kerr, A. (2020). 'Place your bet' on greater government regulations [case study]. In Belch, G.E., Belch, M.A., Kerr, G., Powell, I., & Waller, D. (Eds). Advertising: An Integrated Marketing Communication Perspective 4e. McGraw Hill. https://www.mheducation.com.au/advertising-an-imc-perspective-4e-9781760422400-aus

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