Can ‘too much' trust slow tourism development? An exploratory cross-country analysis
Document Type
Letter to the Editor
Publication Title
Current Issues in Tourism
ISSN
13683500
Publisher
Taylor and Francis
School
School of Business and Law
RAS ID
31505
Abstract
© 2020, © 2020 Informa UK Limited, trading as Taylor & Francis Group. This paper investigates a relationship between countries’ trust and tourism development using data drawn from the World Value Survey. We hypothesize that social trust creates a positive influence on tourism development. However, this paper finds that, beyond a certain level of average social trust, more trust may have a negative impact on tourism development. We suggest that in-depth analysis is required to examine how social trust can promote or restrain tourism growth and identify the types of government policies that can nurture the relationships between trust and tourism development in positive directions.
DOI
10.1080/13683500.2020.1754353
Access Rights
subscription content
Comments
Kim, Y. R., Yap, G., & Vertinsky, I. (2020). Can ‘too much' trust slow tourism development? An exploratory cross-country analysis. Current Issues in Tourism, 1-6. https://doi.org/10.1080/13683500.2020.1754353