Document Type
Journal Article
Publication Title
International Journal of Tourism Research
ISSN
10992340
Publisher
Wiley
School
School of Business and Law
RAS ID
32376
Abstract
This study examines the impact of the national happiness level of a country on Chinese tourists' travel choices using panel data of 113 countries from 2012 to 2017, controlling for other factors that contribute to Chinese outbound tourism. The results show that the happiness level of a destination country is positively and significantly associated with Chinese tourist arrivals in that country. Examination of the moderation effect reveals cultural distance plays an important role in the impact a destination's happiness level has on Chinese outbound tourism. The influence of a destination's happiness level decreases when the cultural distance increases.
DOI
10.1002/jtr.2421
Comments
This is an author's accepted manuscript of:
Huang, Z., Huang, S., Yang, Y., Tang, Z., Yang, Y., & Zhou, Y. (2021). In pursuit of happiness: Impact of the happiness level of a destination country on Chinese tourists' outbound travel choices. International Journal of Tourism Research, 23(5), 713-725. https://doi.org/10.1002/jtr.2421