Title

In pursuit of happiness: Impact of the happiness level of a destination country on Chinese tourists' outbound travel choices

Document Type

Journal Article

Publication Title

International Journal of Tourism Research

ISSN

10992340

Publisher

Wiley

School

School of Business and Law

RAS ID

32376

Funders

Funders listed at https://onlinelibrary.wiley.com/doi/10.1002/jtr.2421

Comments

Huang, Z., Huang, S., Yang, Y., Tang, Z., Yang, Y., & Zhou, Y. In pursuit of happiness: Impact of the happiness level of a destination country on Chinese tourists' outbound travel choices. International Journal of Tourism Research. Advance online publication. https://doi.org/10.1002/jtr.2421

Abstract

© 2020 John Wiley & Sons Ltd This study examines the impact of the national happiness level of a country on Chinese tourists' travel choices using panel data of 113 countries from 2012 to 2017, controlling for other factors that contribute to Chinese outbound tourism. The results show that the happiness level of a destination country is positively and significantly associated with Chinese tourist arrivals in that country. Examination of the moderation effect reveals cultural distance plays an important role in the impact a destination's happiness level has on Chinese outbound tourism. The influence of a destination's happiness level decreases when the cultural distance increases.

DOI

10.1002/jtr.2421

Access Rights

Not free_to_read

AAM requested S. Huang

24 month embargo

COVER PAGE: This is the peer reviewed version of the following article: [FULL CITE], which has been published in final form at [Link to final article using the DOI]. This article may be used for non-commercial purposes in accordance with Wiley Terms and Conditions for Use of Self-Archived Versions.

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