Peppa pig is gangsta: China's challenging memes

Document Type

Book Chapter

Publication Title

Tracing behind the image: An interdisciplinary exploration of visual literacy

Publisher

Brill / Rodopi

School

School of Arts and Humanities / Centre for Communications and Electronics Research

RAS ID

32662

Comments

Hearn, K. (2020). Peppa pig is gangsta: China’s challenging memes. In J. Lane (Ed.), Tracing behind the image: An interdisciplinary exploration of visual literacy (pp. 73-85). Brill / Rodopi. https://doi.org/10.1163/9789004438392_008

Abstract

Tracing Behind the Image: An Interdisciplinary Exploration of Visual Literacy, discusses how our relationship to images, collectively and individually, is constantly shifting, as we adapt to the evolving image economy of our increasingly screen-based world. This volume offers pedagogies, analyses and strategies for developing visual literacy across education and industry. The language of images embodies highly complex and nuanced statements and readings, the ability to invent and reinvent, it is bursting with opportunities to be lyrical, satirical, rhetorical, to unravel meanings, and to pose as many questions as it answers. It is a language of investigation and experimentation, it both constructs and shatters cultural expectations, and is constantly and rapidly transforming as forced by current social and political climates.

DOI

10.1163/9789004438392_008

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