Date of Award
2010
Document Type
Thesis - ECU Access Only
Publisher
Edith Cowan University
Degree Name
Doctor of Philosophy
School
School of Communications and Arts
Faculty
Faculty of Education and Arts
Abstract
Taiwan Indigenous Television (TITV) was established on December 1, 2004. TITV is the first ‘indigenous television station’ in Asia and broadcasts programs 24 hours daily for indigenous audiences. Nevertheless, a newly established station has many operational and management difficulties especially for a minority culture media. In the face of numerous difficulties and challenges, I am interested in what perspective and ways the TV station will achieve its sustainable development to shoulder the mission of reviving the mother tongue and conveying the indigenous culture?
The purpose of this study is (1) to explore the social environment for indigenous cultural communication and the development of indigenous media in Taiwan; (2) to analyze the model of operation rights for TITV; (3) to analyze the government’s policies which influence TITV’s operation; (4) to analyze the TITV’s operation strategy as well as its organizational structure; and (5) to develop suggestions for TITV’s operation management and design of programs. Research methods include a literature review, analysis of TV programs, and an in-depth interview. In addition, the study will also examine the effectiveness of TITV in representing indigenous culture.
LCSH Subject Headings
Taiwan aborigines -- In mass media.
Ethnic television broadcasting -- Taiwan.
Recommended Citation
Cheng, L. P. (2010). A voice through media for minorities : an analysis of Taiwan Indigenous TV. Edith Cowan University. Retrieved from https://ro.ecu.edu.au/theses/1821