Date of Award
1-1-2002
Keywords
Young adults, Western Australia, Attitudes, Young adults, Drug use, Western Australia, Marijuana abuse, Drug abuse, Prevention, Drugs and mass media, Advertising, Public service, Western Australia, Social marketing.
Document Type
Thesis
Publisher
Edith Cowan University
Degree Name
Master of Business
Faculty
Faculty of Business and Public Management
First Supervisor
Dr Nadine Henley
Abstract
Illicit-drug use is a major problem in our society. Policing, charging and incarcerating offenders incurs a significant strain on government resources, and results in criminal records for those found guilty. This study examines the attitudes and beliefs of young adults (18-24 years) toward social marketing messages about marijuana and other illicit-drug use. The purpose of this study was to investigate the effect various levels of marijuana use have on young people’s acceptance of anti-drug messages. That is, do source and message credibility change as a result of young people’s experience of marijuana use?
Recommended Citation
Perman, F. (2002). Crossing over the line : becoming a marijuana user alters perceptions of source and message credibility in anti-drug campaigns. Edith Cowan University. Retrieved from https://ro.ecu.edu.au/theses/737