Determinants of travel apps continuance usage intention: Extension of technology continuance theory
Document Type
Journal Article
Publication Title
Current Issues in Tourism
Publisher
Taylor & Francis
School
School of Business and Law
RAS ID
56490
Abstract
Although an increasing number of companies are investing in travel-related apps and user retention with travel apps is becoming critical for these companies, few studies have investigated the determinants of travellers’ post-adoption behaviour regarding travel apps. This study aims to contribute to the literature by exploring the drivers of travel-related apps’ continuance intention to use, drawing on technology continuance theory (TCT) by integrating the perceived enjoyment, personal innovativeness, and attractiveness of alternatives. Data were obtained from 355 Thai travellers who had prior experience with travel-related apps and analysed using the partial least squares approach. The findings showed that TCT has good power to explain the travellers’ continuance intention to use travel apps. Perceived enjoyment positively influences satisfaction. Furthermore, perceived innovativeness and attractiveness of alternatives negatively influence continuance intention.
DOI
10.1080/13683500.2023.2169109
Access Rights
subscription content
Comments
Foroughi, B., Sitthisirinan, S., Iranmanesh, M., Nikbin, D., & Ghobakhloo, M. (2023). Determinants of travel apps continuance usage intention: Extension of technology continuance theory. Current Issues in Tourism. Advance online publication. https://doi.org/10.1080/13683500.2023.2169109