Document Type
Journal Article
Publication Title
Tourism Management Perspectives
Volume
47
Publisher
Elsevier
School
School of Business and Law
RAS ID
58101
Funders
Soft Science Project of Science and Technology Department of Fujian Province
Abstract
Short-form travel videos are popular and can trigger travel inspiration. Based on persuasion theory and customer inspiration theory, Study 1 analyzed audience comments toward short-form travel videos following the grounded theory approach, and identified seven basic attributes of short-form travel videos triggering travel inspiration in three categories of attractiveness. Based on the stimuli-organism-response framework, Study 2 revealed that presenter, destination, and video design each had significant positive effect on travel intention via the chain mediation of inspired-by and inspired-to of travel inspiration. Additionally, openness to experience was found to positively moderate the effects of presenter and destination attractiveness on travel inspiration. These findings make theoretical contributions to the travel inspiration literature, and offer insights on destination marketing through travel videos.
DOI
10.1016/j.tmp.2023.101128
Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License.
Comments
This is an Authors Accepted Manuscript version of an article published by Elsevier in Tourism Management Perspectives. The published version is available at: https://doi.org/10.1016/j.tmp.2023.101128
Fang, X., Xie, C., Yu, J., Huang, S., & Zhang, J. (2023). How do short-form travel videos trigger travel inspiration? Identifying and validating the driving factors. Tourism Management Perspectives, 47, article 101128. https://doi.org/10.1016/j.tmp.2023.101128