Effects of the guest experience, well-being, and eWOM intention for resort hotels: A positive psychology perspective

Document Type

Journal Article

Publication Title

Journal of Hospitality and Tourism Management

Volume

56

First Page

197

Last Page

206

Publisher

Elsevier

School

School of Business and Law

RAS ID

61908

Funders

Ministry of Education of the People's Republic of China Humanities and Social Sciences Youth Foundation

Comments

Fan, Y., Isa, S. M., Yang, S., & Wen, J. (2023). Effects of the guest experience, well-being, and eWOM intention for resort hotels: A positive psychology perspective. Journal of Hospitality and Tourism Management, 56, 197-206. https://doi.org/10.1016/j.jhtm.2023.06.014

Abstract

Guests' experience in an experiencescape (e.g., resort hotel) is a critical pathway for them to cultivate hedonic and eudaimonic well-being from the perspective of positive psychology. Nonetheless, the mechanism between guests' experience, hedonic and eudaimonic well-being, altruism and electronic word of mouth (eWOM) intention remains unexplored. This study utilized the stimuli–organism–response (SOR) model to advance the understanding of the psychological mechanism underlying guests' experience, well-being and eWOM intention by further integrating altruism as a moderator. In total, 445 questionnaires from China were analyzed via partial least squares structural equation modeling. Results illustrated significant mediating effects of hedonic and eudaimonic well-being between guests' experience and eWOM intention. Unexpectedly, altruism had no moderating effect on eWOM intention. Theoretically, this paper extends the SOR model's application to experiencescapes by describing novel stimuli and organisms, and to enrich the understanding of well-being in tourism and hospitality. Practically, this paper provides guidelines for resort hotel marketers and operators to identify the mechanism of guests' voluntary eWOM behavior and to devise strategies for encouraging more active eWOM.

DOI

10.1016/j.jhtm.2023.06.014

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