Abstract
The proliferation of cryptocurrencies has contributed to the emergence of different cryptocurrency exchanges (crypto-exchanges). While these services may be regarded as FinTech, involving cryptocurrency as the major transaction currency has made these services potentially distinctive from other fiat-based FinTech services. Thus, the critical success factors of crypto-exchanges may not be identical to those of other fiat-based FinTech services. Grounded on theories related to FinTech and service varieties, we developed a survey and explored the role of different factors on users’ continuous intention of adopting the crypto-exchanges. Our results suggested that when users perceive specific crypto-exchange characteristics, they are more likely to adopt the exchange continuously. Combining previous literature, we name this set of factors “LAS-VICT principle”, including low user-burden, asset-light, scalability, variety, innovativeness, scalability, and transparency. However, users’ emphasis on factors may differ based on their cryptocurrency experience. Based on our findings, we provided some theoretical and practical implications.
Document Type
Journal Article
Date of Publication
12-1-2024
Volume
34
Issue
1
Publication Title
Electronic Markets
Publisher
Springer
School
School of Business and Law
Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 License.
Comments
Au, C. H., Ho, K. K., Law, K. M., & Chiu, D. K. (2024). Critical success factors of users’ continuous intention of adopting cryptocurrency exchanges: LAS-VICT principle. Electronic Markets, 34(1), 43. https://doi.org/10.1007/s12525-024-00721-3