Business-to-business
Author Identifier
Ashlee Morgan: https://orcid.org/0000-0002-6351-1313
Document Type
Book Chapter
Publication Title
Encyclopedia of Sport Management, Second Edition
First Page
121
Last Page
123
Publisher
Edward Elgar Publishing
School
School of Business and Law
Abstract
Business-to-business (B2B) relationships are critical for operations and business sustainability across all industry sectors. B2B interactions encompass diverse forms depending on the industry context, organisational requirements, and objectives of the collaboration. These relationships involve the exchange of goods, services, and resources between businesses, fostering collaborations such as supplier-buyer relationships and strategic alliances. There are unique challenges faced by B2B companies, emphasising the importance of customer loyalty and effective financial management. Digital technologies have had a transformative impact on B2B models, with ongoing innovation a requirement. The significance of B2B relationships is particularly pronounced in the sports industry, where complex ecosystems of organisations, including not-for-profit entities, commercial businesses, and government agencies, collaborate to deliver sports experiences at all levels. B2B relationships play an essential role in the success and sustainability of the sports industry.
DOI
10.4337/9781035317189.ch72
Access Rights
subscription content
Comments
Morgan, A. (2024). Business-to-business. In Encyclopedia of sport management (pp. 121-123). Cheltenham, UK: Edward Elgar Publishing https://doi.org/10.4337/9781035317189.ch72